Radio firm Global has followed the lead of rival Bauer in launching another bunch of new radio stations. Not one, not two, not three, not four, not five – oh, actually, it is five – yes, five new stations will arrive online and on the DAB network over the next week.
All five new outlets will be spin-offs of existing Global brands. The first just launched this morning and is called Heart 90s. It will be playing “non-stop 90s feel good classics”. I bet you’re feeling good already, just knowing this new radio station exists. Admit it!
“We’re incredibly excited to reveal the latest addition to the Heart brand”, says the Heart network’s Managing Editor James Rea. “The playlist is pure 90s feel good nostalgia and Heart 90s will celebrate the greatest hits from this iconic decade, which produced some of biggest feel-good records of all time”.
Those of you feeling nostalgic for the 90s rise of indie and the Britpop revolution, or those years when grunge made it into the charts, or 1990s rave culture and the dance genres it helped bring to the mainstream, really need to remember that this is Heart 90s. Take That, Spice Girls, George Michael, Backstreet Boys and Britney Spears all get namechecked in the station’s definition of the decade’s “feel good classics”.
Heart 70s launches tomorrow (29/08) with Carlos on Breakfast
Launching over next few days (according to fact that twitter accs have been set up) are Smooth Country, Capital Xtra Reloaded and Smooth Chill.
Whoopee. So excited
I like country music (don't shoot me) but 3 stations now? Really? This is overkill and not the market for it. Just a case of Global thinking "ooh Bauer have launched one. We can't let them have any possible listeners".
Capital Xtra Reloaded? What a stupid name.
Smooth Chill - same applies as Smooth Country. Just an answer to Bauer's Magic Chilled & Mellow Magic. Why thought when they have Chill Radio which I believe Global still own? Guess Smooth Chill is going to be chockabloc with Ed Sheeran, Elton John, Roxy Music and The Carpenters.
Heart 90s & Heart 70s? Welll either you like the Heart formula or you dont. Can't see Heart 90s playing Grunge as the press release insinuates (They have probably only heard of Nirvana)
Indications at the moment are that outside the breakfast show, all will be automated.
Nothing at all for me. Assuming they are going to drop current stations down to DAB+ to squeeze all these onto Digital1.
All your radio discussions in here. Feel free to talk about anything you like.
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